Gibson set the bar for flat-top acoustic guitars in the 1920s. Throughout the Great Depression, they honed their manufacturing techniques with the aim of producing world-class guitars that were within reach of the masses. Over the decades that followed, Gibson further cemented themselves as titans of the music industry, producing some of the world’s most iconic instruments.
Fast forward to the late ‘70s, and production techniques were tweaked to keep up with a changing industry and shifts in manufacture trends. These changes hit the company harder than they were expecting, with the momentum behind their acoustic business all but grinding to a halt.
It was in the early 1980s that, under new management, Gibson acquired a small mandolin manufacturing facility in Bozeman, Montana. It quickly became apparent that this was a golden opportunity to breathe new life into Gibson’s acoustic offerings. Combining the skilled mandolin luthiers with a newly trained team, the company set about producing their first handmade acoustics for almost a decade.
And as they say, the rest is history. The company employs more than 875 people between is Montana facility and the Memphis factory (the home of the hollow-bodies), and to this day, all of these instruments are lovingly crafted by hand.